Bistrot Saigon

The identity for this two-night collaboration between Chef Helen Nguyen of Saigon Social and Bistrot Leo combines post-war Asian Pacific and Parisian type references with modified imagery, but what might be the most noteworthy detail of the project is the timeline; Bistrot Saigon clocked in at five days from briefing to launch. Jacque designed the visual identity, menu, website banners, email blast, and social media assets for Mercer Street Hospitality.